Are you in this scenario with your Facebook Ad Account? You have been running ads for your business or a client for months with no problem. Then one day you get an email or you check your Ad Account like you normally do and notice your Facebook Ad Account has been Disabled?
When this situation happens with your Facebook ads, it typically falls into two categories: disapproved ads or disabled accounts. If you’ve experienced ad disapproval, it’s likely due to a violation, whereas a disabled account is due to repeated ad violations or negative feedback on your account.
In this tutorial, you’ll find out why Facebook may suspend your ads and show you how to activate a disabled Facebook ad account as fast as possible!
Why Was My Facebook Ad Account Disabled?
After you launch an ad, Facebook considers a couple of things.
The first is the ad itself, including its texts, images, targeting settings, and positioning. The second is the landing page where the ad is displayed, the page’s functionality, and how well the page matches the promoted product or service.
Facebook ads must comply with numerous advertising policies and community standards.
Here are some wording scenarios that may be the reason why your Facebook Ad Account is disabled, check these below so you can fix them!
Use of flagged words, such as “this” because that word is often used as clickbait. Excessive use of “you” or “your” may also cause disapproval.
Unessacary amounts of markings, characters, or using all capital letters.
An issue with your landing page. Redirects to another type of page, obtrusive pop-ups, or income claims will get flagged.
Violating the personal attributes section of the ad policy.
Using Facebook’s trademark, logo, images, or even just not capitalizing the word “Facebook.”
If your ads are disapproved after running for a period of time, it could be due to:
Frequency, or how long the ad has been running. If people see the same ad too often, they might report or hide it, which could encourage Facebook to close it down.
Negative user feedback plus reporting makes Facebook look more closely at an ad, so don’t just set the ad and forget about it.
A Facebook ads rep is assigned to review your account and finds your ads in violation of a policy that “slipped through the cracks" when you first set it up.
Any changes or updates to Facebook's software can also trigger a sweep of disapproved ads, and in this case, it might be a mistake.
How to Restore a Disabled Facebook Advertising Account
Trial and error will be a big part of all this. Trying a few things to remove the flag that caused the disapproval. Try the same ad from a different Facebook ad account and the same page, or a different ad with the same Facebook ad account and a different page.
The reasoning behind this is to isolate the offending variable. It’s important to know if it’s the ad account, the Facebook business page hosting the ad, or the ad itself. If nothing seems to work, get in contact with a person on Facebook.
Solution 1. Contact Facebook to Remove Disabled Status
In terms of how to appeal your Facebook ad account being disabled, the best way is to communicate with a human specialist.
At 9 a.m. EST on business days, go to Facebook Business Support.
To chat with a Facebook representative, on the Facebook Business Help Center home page, scroll down and choose the button "Get Started".
Then choose to Get Support on the page that opens.
After that, click the Chat button, which will send you to the Contact Support form.
Once you’re there, carefully enter all the requested information and check the question boxes to help a Facebook representative better understand your situation. Ready to communicate? Click Start Chat.
The Facebook representative should guide you through the next steps and may get your Facebook Ad Account enabled for your to advertise again.
If it does not work, be persistent. If you’ve tried to fix the ad and it is still being flagged, or if you have chatted with a support technician and didn’t like the answer, continue appealing. This process could take several days or even a couple of weeks.
If this was your first time running a Facebook ad, once you’ve cleared the flags, we suggest running a few easy Facebook ads, such as brand awareness ads, or boosting a Facebook video, just to get them approved and to familiarize yourself with the process. Typically, ads that don’t require the user to leave Facebook are approved more easily than those that send the user off Facebook. After the ads run for a few hours, you can turn them off. This should get your Ad account up and running.
Solution 2. Fill Out Forms to Enable Your Facebook Ad Account
If your Facebook ad account is still disabled, it can be dramatic both professionally and personally. The first and best option is to use the chat appeal process we mentioned above. And don’t forget to keep trying, even if you get a no the first time!
Alternatively, you can use two forms to reactivate a disabled Facebook account.
If you think your ad account was disabled because you violated a policy or standard, request an ad account review by filling out this form.
If you believe your ad account was disabled by mistake, present Facebook with detailed information by filling out this form.
After you send your request, keep continually monitoring the Facebook Help Center. Your disabled ad account may be reviewed at any time. Once it’s been reviewed, you’ll receive a response to your Help Center support inbox.
Prevent Your Facebook Ad Account Being Disabled Again
Whether you’ve had your hand slapped or not, here are some tips to keep you from having to deal with losing your account:
1. Test ads before making a million of them. Set one up and get it approved before you duplicate the ad sets and start running multiple ads at once.
2. Be very familiar with the policies:
3. Have multiple administrators on each account for backup.
4. Don’t set up ad accounts with payment information until you’re ready to use them.
5. Use the Business Manager and stop using your personal ad account.
6. Watch the comments on the ads carefully and if you see negative feedback, address it promptly.
We hope this guide has helped you gain back your disabled Facebook Ad Account! If you are still having trouble, check out this Instagram Account Recovery Guide. It has more ideas and has the same recovery process as recovering a disabled Facebook Ad Account.